http://www.erelevant.net/2006/08/11/podcast/ A blog about electronic marketing, culture, and life on the digital frontier. Mon, 05 Apr 2010 15:47:37 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.erelevant.net/2006/08/11/podcast/comment-page-1/#comment-9 morgan Mon, 14 Aug 2006 15:33:53 +0000 http://www.erelevant.net/?p=11#comment-9 Thanks for the comment and correction Dan. You've given a perfect example of returning to your market to keep your marketing efforts relevant. I sometimes wish that I worked at a big enough institution to make something like a content-specific podcast really worthwhile! One of the problems being at such a small place is that our marketing efforts generally have to appeal to a wide swath of prospects with very different interests and personalities. Thanks for the comment and correction Dan. You’ve given a perfect example of returning to your market to keep your marketing efforts relevant. I sometimes wish that I worked at a big enough institution to make something like a content-specific podcast really worthwhile! One of the problems being at such a small place is that our marketing efforts generally have to appeal to a wide swath of prospects with very different interests and personalities.

]]> http://www.erelevant.net/2006/08/11/podcast/comment-page-1/#comment-8 Dan Karleen Mon, 14 Aug 2006 15:10:41 +0000 http://www.erelevant.net/?p=11#comment-8 Hi Morgan, Thanks for the mention. Matthew didn't actually say that his podcasts are intended to have a recruiting-specific focus. Newer media like blogs and podcasts are shaking up university communications in general. However, since you mention recruiting, let's say I'm a sports nut choosing among several institutions, and one of them happens to offer a video or audio interview with the coaches, players, or staff. All other things being equal (and assuming careful selection of on-air talent), which institution do you think is at an advantage? Taken this way, it's an opportunity game, not a numbers game, in my opinion. Your thoughts? Dan P.S. Love your new blog. Keep up the good work! Hi Morgan,
Thanks for the mention. Matthew didn’t actually say that his podcasts are intended to have a recruiting-specific focus. Newer media like blogs and podcasts are shaking up university communications in general. However, since you mention recruiting, let’s say I’m a sports nut choosing among several institutions, and one of them happens to offer a video or audio interview with the coaches, players, or staff. All other things being equal (and assuming careful selection of on-air talent), which institution do you think is at an advantage? Taken this way, it’s an opportunity game, not a numbers game, in my opinion. Your thoughts?
Dan
P.S. Love your new blog. Keep up the good work!

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