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	<title>Comments on: Stamats&#8217; Conference Blogging V: Web Branding</title>
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	<link>http://www.erelevant.net/2006/10/12/stamats-conference-blogging-v-web-branding/</link>
	<description>A blog about electronic marketing, culture, and life on the digital frontier.</description>
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		<title>By: Jack Duncan</title>
		<link>http://www.erelevant.net/2006/10/12/stamats-conference-blogging-v-web-branding/comment-page-1/#comment-82509</link>
		<dc:creator>Jack Duncan</dc:creator>
		<pubDate>Fri, 18 Sep 2009 11:06:42 +0000</pubDate>
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		<description>Morgan,
Thanks for the post!
I think that a brand does carry experience and that it is transfered through story-tekking. That&#039;s what I am working on for my clients - getting their cleints to tell their experience to other prospects - word of mouth and referrals certainly, but building a brand theorughout the community - in-person and online. And youpre right - it can&#039;t be controlled. But, it can be carefully shaped and managed.
I appreciate the references you gave as additional sources for my research. I look forward to reading more of your stuff.</description>
		<content:encoded><![CDATA[<p>Morgan,<br />
Thanks for the post!<br />
I think that a brand does carry experience and that it is transfered through story-tekking. That&#8217;s what I am working on for my clients &#8211; getting their cleints to tell their experience to other prospects &#8211; word of mouth and referrals certainly, but building a brand theorughout the community &#8211; in-person and online. And youpre right &#8211; it can&#8217;t be controlled. But, it can be carefully shaped and managed.<br />
I appreciate the references you gave as additional sources for my research. I look forward to reading more of your stuff.</p>
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		<title>By: Morgan</title>
		<link>http://www.erelevant.net/2006/10/12/stamats-conference-blogging-v-web-branding/comment-page-1/#comment-182</link>
		<dc:creator>Morgan</dc:creator>
		<pubDate>Thu, 12 Oct 2006 20:22:28 +0000</pubDate>
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		<description>I have been enjoying the conference posts- I thought about attending this conference, but instead I&#039;ll be at the HighEdWebDev in Rochester. Thanks for blogging this!</description>
		<content:encoded><![CDATA[<p>I have been enjoying the conference posts- I thought about attending this conference, but instead I&#8217;ll be at the HighEdWebDev in Rochester. Thanks for blogging this!</p>
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