archive for 2006

27
September

Margaret Spellings’ Plan for Higher Ed: Standardizing College, Putting Salary Outcomes on a Pedestal

(If you’re coming in to the middle of this, please have a look here first.) Andrew Careaga over at Higher Ed Marketing weighs in with some coverage of the Margaret Spelling’s speech. He uses a poignant quote from the Chronicle article: At times during the interview, Ms. Spellings seemed exasperated by the response of higher-education [...]

26
September

Big Brother Goes to College

From CCN Article: Spellings backs ideas to simplify college choices (or you can grab some news from the Chronicle free for once.) Handed a plan to shake up college life in America, Education Secretary Margaret Spellings is endorsing some of its key ideas [...] High on her list is the creation of a massive information [...]

18
September

Google Public Service Search

Those of you who use Google’s free Public Service Search feature to power your school’s site search may have noticed that the service has been squirrelly lately (your site template is gone for one thing). The good people on the uwebd list have pointed out why: Exploit in the Site Search service and Google’s Response [...]

18
September

Back in Black

Getting back into the thick of things after a nice little vacation. Lots to catch up on. There are some excellent new blogs on my roll. Robert “Bob” McPeak, creator of the incredible Goucher College website, has a blog full of fun things. Bob Johnson has a blog on internet marketing for higher ed. (And, [...]

13
September

How a Blog Helped Sink a College Presidency

The Chronicle released a very interesting article (sub. req.) on how an anonymous faculty member’s blog contributed to the downfall of the President of SUNY College of Technology at Alfred. The blog, which administrators including Ms. Gupta said they barely read, claimed that it was “a last-ditch effort to bring about a dialogue about the [...]

7
September

Avoiding Burnout

Taking a mental health break from spending 24-7 thinking about college marketing. Back soon.

30
August

Market Moment: Teen Opinion on Princeton Review

Coming to us via a newspaper blog (?), here’s a piece about how the Princeton Review rankings affected one high school student’s search. The result is, as the Princeton Review says, “that which a college admissions viewbook by its very nature can never really achieve—an uncensored view of life at a particular college.” And they’re [...]

30
August

Tinkering with Video

So messing around with video in general is new to me. So I’m trying to figure out how to use Flash to create embedded video in nifty, YouTube-style players on a website. (Yes yes, I’m WAY behind here. Tell me about it.) So here’s a horrid quality video I shot with my phone of my [...]

29
August

Political Values Impact Brand Strength

If you work at a college or university on the socially liberal end of the student spectrum, you may have heard the word “community” used frequently with a kind of idealistic fervency. We encourage community at Warren Wilson. We espouse a system of shared governance. We craft “Community Meetings” to help students stay abreast of [...]

28
August

Followup: Brown’s New Look

After receiving many, mostly encouraging, remarks on its “public beta” of the new Brown website via the University Web Developers list serve, several Brown x-staffers and alums have stepped in and gave them a round thrashing over it. It seems that Brown has made some web design faux pas over the years. One of the [...]