archive for the ‘Branding’ category

3
February

Cybersquatters and Higher Education

A “cybersquatter” is a person who registers large quantities of internet domain names in the hopes that they can resell them at premium prices. A cybersquatter’s “portfolio” of domains, before they are sold, is often set up with third-party companies who provide advertising services. In this way, a cybersquatter can […]

13
October

Stamats’ Conference Blogging VII: Future Web, Word of Mouth

Time for a little late night blogging. I just got done watching Saw on Showtime, so I figured it would be a great time to delve into higher ed marketing!

Future Web

Today’s keynote speaker was Nick Fink, founder of Digital Web Magazine, and Director of User Experience for new media company Blue Flavor. Nick […]

12
October

Stamats’ Conference Blogging V: Web Branding

I’ve just gotten out of the first full day of sessions. I feel beaten. I wonder if the hotel would frown if I carried this nice desk chair from my room down the elevator to the conference area for tomorrow? Sitting in a hard little chair all day has near killed me.
Anyhow, […]

11
October

Stamats’ Conference Blogging IV: Blake Ross’s Keynote

I’m laying out of the lunch session on podcasting to charge some batteries (literally and figuratively) and because I don’t think that medium is appropriate for Warren Wilson at this time. While the camera phone and PDA are getting juiced up, I’m going to give you a quick report on the beginning of the […]

11
October

Stamats’ Conference Blogging III: Breaking Out of the Frame

This is my report on “Breaking the Frame of Web Design” Presented by Fritz McDonald.
Fritz is the Creative Director at Stamats. He supervises web and print designers as well as writers. His ideas regarding breaking out of the web design “frame” are influenced in part by author Brendan Dawes.

(Fritz McDonald begins his talk.)
After […]

29
August

Political Values Impact Brand Strength

If you work at a college or university on the socially liberal end of the student spectrum, you may have heard the word “community” used frequently with a kind of idealistic fervency. We encourage community at Warren Wilson. We espouse a system of shared governance. We craft “Community Meetings” to help students […]