archive for the ‘Features’ category

18
March

Featured Book: Sun Tzu’s The Art of War – Schedule

This entry is part of the erelevant Virtual Reading Group.
I am a passionate, sometimes brash, and always opinionated person, which a cursory glance over the archives will probably show you. I tend to get emotionally invested in what I’m doing, which can sometimes have disastrous effects in the workplace. As a result of […]

18
March

Erelevant Virtual Reading Group

If you believe Steve Jobs, then reading good, old-fashioned paper books is becoming a dead practice. I, for one, love books. I love how they feel, how they smell, and I love the process of taking long periods of time to explore and absorb ideas. That’s why, as a regular feature here at erelevant, I’d like to invite you to read some interesting books with us as part of a virtual reading group!

28
February

Market Moment: Rising Narcissism Among College Students?

By DAVID CRARY AP National Writer
NEW YORK Feb 27, 2007 (AP)— Today’s college students are more narcissistic and self-centered than their predecessors, according to a comprehensive new study by five psychologists who worry that the trend could be harmful to personal relationships and American society.
“We need to stop endlessly repeating ‘You’re special’ and having children […]

28
September

Market Moment: Imagining a Media/Life Event Horizon

Elaine pointed out this short piece by journalist and cyberpunk author Bruce Sterling. Its evocatively disjointed, almost stream-of-conscious narrative imagines a teen world in the near future where electronic media and technology have taken the next step in saturating daily life. Imagine helicopter parents meet ubiquitous wireless/cellular connectivity, RFID tagging, and databases not […]

30
August

Market Moment: Teen Opinion on Princeton Review

Coming to us via a newspaper blog (?), here’s a piece about how the Princeton Review rankings affected one high school student’s search.
The result is, as the Princeton Review says, “that which a college admissions viewbook by its very nature can never really achieve—an uncensored view of life at a particular college.” And they’re right. […]

17
August

Market Moment: Behind the Looking Glass

College marketers are accustomed to putting their prospects under a microscope and taking them apart with market research. Imagine looking through the lens of the finely tuned instrument of demographic examination and seeing the eye of a blazing intellect staring right back at you?
Imagine a rising high school senior who not only researches colleges […]

14
August

Market Moment: Internet Memes

It’s time once again for a “prospect market moment” in which we try and channel our inner millennial teenager. (Come on, stop screaming and sit down, it won’t be so bad.)
Okay, so I’ve got this really terrible great musical medley of internet memes. It’s precisely the sort of thing you’d find linked from […]