Some of you may recall my article about cybersquatters and higher ed from last year and the followup University Business article.
Now cybersquatters are invading higher ed’s social media presence by starting Facebook groups. Fortunately, Brad Ward at squaredpeg has their number. If you haven’t already seen it, go and read this article and protect your [...]
When Education Secretary Margaret Spellings made a speech and report outlining her vision for higher education last fall, I went on a little blogging rage rampage. Have a look:
Big Brother Goes to College
Margaret Spellings’ Plan for Higher Ed: Standardizing College, Putting Salary Outcomes on a Pedestal
Margaret Spellings’ Plan is Fraught with Contradictions
Now, with little [...]
The Savanah College of Art and Design has launched a new video viral campaign called SCAD shorts. The idea is that you watch a short, creepy-goofy video and then guess it’s four-word name. The words begin with the letters of the college’s abbreviation S, C, A, and D. If [...]
Stephanie Geyer of Noel-Levitz, in her helpful comment on this entry (also see this great entry at UBrander), has provided two excellent examples of providing prospects and their families with a window into your institution’s financial aid system–without trying to create a fancy calculator!
Bob Johnson turned the E-Expectations study results into a sort of contest, [...]
As pointed out by Bob Johnson, the Noel-Levitz people have released their study of college-bound students’ expectations of college websites. While they’re tossing the results to us for free (so I shouldn’t complain), I have to say that something smells fishy.
Here’s the meat:
Here are the top activities students said they would like to complete [...]
A “cybersquatter” is a person who registers large quantities of internet domain names in the hopes that they can resell them at premium prices. A cybersquatter’s “portfolio” of domains, before they are sold, is often set up with third-party companies who provide advertising services. In this way, a cybersquatter can [...]
Time for a little late night blogging. I just got done watching Saw on Showtime, so I figured it would be a great time to delve into higher ed marketing!
Future Web
Today’s keynote speaker was Nick Fink, founder of Digital Web Magazine, and Director of User Experience for new media company Blue Flavor. Nick [...]
I’m laying out of the next session. The marketing track was supposed to be about “Maximizing Your Internet Marketing Results” by CUnet. Turns out it’s little more than an infomercial on lead generation. I haven’t the foggiest interest in obscure, third-party lead generation companies (they are always the most car-salesman-like folks at [...]
I’ve just gotten out of the first full day of sessions. I feel beaten. I wonder if the hotel would frown if I carried this nice desk chair from my room down the elevator to the conference area for tomorrow? Sitting in a hard little chair all day has near killed me.
Anyhow, [...]
There is an argument made against privacy that says someone who isn’t engaged in criminal behavior has nothing to hide. This method of thinking allowed the US government to slowly sap away our civil liberties in the wake of the 9/11 attacks–many have just accepted that trading privacy for security is acceptable and used the “nothing to hide” argument to rationalize what was, essentially, a decision based on fear. However, limiting the government’s ability to intrude in our private lives is easy compared with attempting to control how personal information spreads on the internet via gossip. Rather than spies or wiretaps, gossip is often gathered by those we trust and spread online by people who don’t understand or appreciate the potential for the damage it can do. In reality, privacy is about much more than concealing wrongdoing.
Internet-based abuse (‘cyberbullying’) and privacy / relationship issues are still massively misunderstood. The complexities of online sociality are probably the biggest ‘generational divide’ between modern teens and adults. To help put it in perspective a bit, here are some numbers…
