http://greenteaicecream.co.uk/ – “Social Value and the Social Web”

http://www.fastcompany.com/ – Interesting blog associated with Fast Company magazine.

I’ve also created a new link category for Web Programming after digging through the list of links at College Web Editor and finding Institutional Knowledge.

In the meantime, higher ed marketing blogland has greeted 2007 with plenty of excellent thoughts! There’s a new blog in the blogroll: The Higher Ed Marketing Blog, and the excellent eduStyle by Stewart Foss. A few highlights from the rest of the blogroll:

Kevin Guidry writes about generational demographics and “Generation We” (one of my favorite subjects) on Mistaken Goal.

Michael Stoner also expounds on Generation We (Wii?) as well as several on social networks.

Andrea Schwandt-Arbogast of Interlectual takes on Bite Size Standards.

Andrew Careaga’s Higher Ed Marketing blogs the CASE conference and puts in a word on social networks (do I sense a theme in blogland?).

The prolific Karine Joly at College Web Editor calls them “Generation Next” (I prefer Millinials) and provides extensive resource linkage. She also shares her most popular entries of 2006, wraps up the cycle on website redesign, starts a higher ed YouTube station, and plenty more.

So in catching up on blogland, it looks like the podcast binge is drawing to a close with maybe a few hangovers here and there, and it seems that social networking is gearing up to become the next trend-du-jour. With yet another new year comes the sense that Web 2.0 (yech) is finally “here” rather than being “new.” In its place is a largely predictable flurry of predictions about the future of the internet (for higher ed and the rest). I sure don’t call myself a futurist, but I’ll make a prediction: whether it be in the next year or the next three, good old-fashioned text and images will still be the bread-and-butter for college websites, but they will still be given the least attention.

Fuzzy Content

University Web Marketing and Usability

Mistaken Goal (actually a Student Affairs and technology blog–very interesting)

Added 12/8: U Marketing Guru

Added 12/11: Intermedia (PR & New Media)

I’ve also got my student work crew in a fishbowl for you. Watch them on the Web Crew Cam.

There are some excellent new blogs on my roll. Robert “Bob” McPeak, creator of the incredible Goucher College website, has a blog full of fun things. Bob Johnson has a blog on internet marketing for higher ed. (And, to answer Joe’s question, I do not particularly agree with Bob’s enthusiasm over magazine-form viewbooks. Yes, it’s different and sort of interesting. No, it is not “revolutionary.”) Finally, there’s Rob Westervelt’s Ubrander, which reads like a useful primer book on college branding.

Also in blogland, we’ve got multiple blog coverage on CASE going on between Karine Joly’s College Web Editor and Andrew Careaga’s Higher Ed Marketing. I hate missing out on the fun in Philly this time around. I’ll be there in October for Stamat’s conference though.

In the news, the NY Times report on Helicopter Parents using Facebook to do background checks on their child’s future roommate. Hilarity ensues.