Some of you may recall my article about cybersquatters and higher ed from last year and the followup University Business article.
Now cybersquatters are invading higher ed’s social media presence by starting Facebook groups. Fortunately, Brad Ward at squaredpeg has their number. If you haven’t already seen it, go and read this article and protect your [...]
[...] The best way for me to innovate and enjoy what I do is to go native. Time to slip into the digital tribe and move among its peoples—virtual, 3D hands brushing in the darkness of social networked second lives, a million onymous youth dancing hyper-textualy into the night, the thrumming of drum and bass shared via mapped music genomes, and the twinkling glow of liquid-crystal-pixels offering up the entire geo-positioned world like an altar to a social, multi-cultural, semantic, hive-minded, Mercurial GOD.
When Time magazine named “You” as its person of the year in 2006, it was a ham-handed attempt to salute “user-generated content” as the driving force behind Web 2.0. Last year MySpace and YouTube commanded $580 million and $1.6 billion, respectively, because regular folks participate in the grand techno-democratic experiment, baring their souls to the [...]
The Savanah College of Art and Design has launched a new video viral campaign called SCAD shorts. The idea is that you watch a short, creepy-goofy video and then guess it’s four-word name. The words begin with the letters of the college’s abbreviation S, C, A, and D. If [...]
And radical marketers: stay away from Boston.
When the folks behind Cartoon Network’s “Adult Swim” hired New York guerilla marketing agency Interference, Inc. to promote the cartoon Aqua Teen Hunger Force, the results turned into a pathetic display of “the culture of fear” in Boston. The agency hired people in several large US cities to [...]
After an all-too-short winter break of hectic traveling and several bouts of illness, I’m back at work and firmly ensconced into my stunted left brain! After a nice, comfortable time cultivating my claim to the titles of “marketer” and “designer,” I’m working on growing into a programmer as well. It has been neither [...]
My Podcasting post has stirred up some discussion, which is wonderful. I wanted to take a moment to respond to a few things from comments that warranted a closer look.
Dan Karleen wrote:
First, who is hawking podcasting as a singular cure for enrollment woes?
I’m guilty of trying to be provocative over precise here. Mostly [...]
Before you go to your next marketing conference and listen to the trend prospectors hawking Podcasting as a holy balm for your enrollment woes, make sure it’s not snake oil!
Michael Stoner pointed out that the PEW Internet & American Life Project has released a new study that throws some doubt onto the efficacy of the [...]
Time for a little late night blogging. I just got done watching Saw on Showtime, so I figured it would be a great time to delve into higher ed marketing!
Future Web
Today’s keynote speaker was Nick Fink, founder of Digital Web Magazine, and Director of User Experience for new media company Blue Flavor. Nick [...]
I’m laying out of the next session. The marketing track was supposed to be about “Maximizing Your Internet Marketing Results” by CUnet. Turns out it’s little more than an infomercial on lead generation. I haven’t the foggiest interest in obscure, third-party lead generation companies (they are always the most car-salesman-like folks at [...]
There is an argument made against privacy that says someone who isn’t engaged in criminal behavior has nothing to hide. This method of thinking allowed the US government to slowly sap away our civil liberties in the wake of the 9/11 attacks–many have just accepted that trading privacy for security is acceptable and used the “nothing to hide” argument to rationalize what was, essentially, a decision based on fear. However, limiting the government’s ability to intrude in our private lives is easy compared with attempting to control how personal information spreads on the internet via gossip. Rather than spies or wiretaps, gossip is often gathered by those we trust and spread online by people who don’t understand or appreciate the potential for the damage it can do. In reality, privacy is about much more than concealing wrongdoing.
Internet-based abuse (‘cyberbullying’) and privacy / relationship issues are still massively misunderstood. The complexities of online sociality are probably the biggest ‘generational divide’ between modern teens and adults. To help put it in perspective a bit, here are some numbers…
