archive for the ‘Marketing’ category

14
March

Initiation Into the Digital Mysteries

[…] The best way for me to innovate and enjoy what I do is to go native. Time to slip into the digital tribe and move among its peoples—virtual, 3D hands brushing in the darkness of social networked second lives, a million onymous youth dancing hyper-textualy into the night, the thrumming of drum and bass shared via mapped music genomes, and the twinkling glow of liquid-crystal-pixels offering up the entire geo-positioned world like an altar to a social, multi-cultural, semantic, hive-minded, Mercurial GOD.

30
March

Prisoners of YouTube: Viral Victims

When Time magazine named “You” as its person of the year in 2006, it was a ham-handed attempt to salute “user-generated content” as the driving force behind Web 2.0. Last year MySpace and YouTube commanded $580 million and $1.6 billion, respectively, because regular folks participate in the grand techno-democratic experiment, baring their souls to the […]

13
February

SCAD Pushes the Envelope with Viral Video

The Savanah College of Art and Design has launched a new video viral campaign called SCAD shorts. The idea is that you watch a short, creepy-goofy video and then guess it’s four-word name. The words begin with the letters of the college’s abbreviation S, C, A, and D. If […]

2
February

Bostonians: Stay Away from Times Square

And radical marketers: stay away from Boston.
When the folks behind Cartoon Network’s “Adult Swim” hired New York guerilla marketing agency Interference, Inc. to promote the cartoon Aqua Teen Hunger Force, the results turned into a pathetic display of “the culture of fear” in Boston. The agency hired people in several large US cities to […]

26
January

Where Life Goes On In Blogland

After an all-too-short winter break of hectic traveling and several bouts of illness, I’m back at work and firmly ensconced into my stunted left brain! After a nice, comfortable time cultivating my claim to the titles of “marketer” and “designer,” I’m working on growing into a programmer as well. It has been neither […]

8
December

Feedback: Night of the Living Podcast!

My Podcasting post has stirred up some discussion, which is wonderful. I wanted to take a moment to respond to a few things from comments that warranted a closer look.
Dan Karleen wrote:
First, who is hawking podcasting as a singular cure for enrollment woes?
I’m guilty of trying to be provocative over precise here. Mostly […]

5
December

Podcasts Still Cold

Before you go to your next marketing conference and listen to the trend prospectors hawking Podcasting as a holy balm for your enrollment woes, make sure it’s not snake oil!
Michael Stoner pointed out that the PEW Internet & American Life Project has released a new study that throws some doubt onto the efficacy of the […]

13
October

Stamats’ Conference Blogging VII: Future Web, Word of Mouth

Time for a little late night blogging. I just got done watching Saw on Showtime, so I figured it would be a great time to delve into higher ed marketing!

Future Web

Today’s keynote speaker was Nick Fink, founder of Digital Web Magazine, and Director of User Experience for new media company Blue Flavor. Nick […]

12
October

Stamats’ Conference Blogging VI: Mobile, Redesigns, Snarkiness

I’m laying out of the next session. The marketing track was supposed to be about “Maximizing Your Internet Marketing Results” by CUnet. Turns out it’s little more than an infomercial on lead generation. I haven’t the foggiest interest in obscure, third-party lead generation companies (they are always the most car-salesman-like folks at […]

12
October

Stamats’ Conference Blogging V: Web Branding

I’ve just gotten out of the first full day of sessions. I feel beaten. I wonder if the hotel would frown if I carried this nice desk chair from my room down the elevator to the conference area for tomorrow? Sitting in a hard little chair all day has near killed me.
Anyhow, […]

11
October

Stamats’ Conference Blogging IV: Blake Ross’s Keynote

I’m laying out of the lunch session on podcasting to charge some batteries (literally and figuratively) and because I don’t think that medium is appropriate for Warren Wilson at this time. While the camera phone and PDA are getting juiced up, I’m going to give you a quick report on the beginning of the […]

11
October

Stamats’ Conference Blogging III: Breaking Out of the Frame

This is my report on “Breaking the Frame of Web Design” Presented by Fritz McDonald.
Fritz is the Creative Director at Stamats. He supervises web and print designers as well as writers. His ideas regarding breaking out of the web design “frame” are influenced in part by author Brendan Dawes.

(Fritz McDonald begins his talk.)
After […]

9
October

Blogging for Stamats’ “Generating Successful Interactive Marketing Strategies” Conference

Tomorrow I’m flying to Philadelphia to attend the Stamats’ Generating Successful Interactive Marketing Strategies Conference (that’s quite a mouthful). I’ve attended two previous conferences put on by a somewhat similar organization–Carnegie Communications, but this will be my first event with Stamats. I’m hoping that it’s a worthwhile experience. I’m passing up going to […]

29
August

Political Values Impact Brand Strength

If you work at a college or university on the socially liberal end of the student spectrum, you may have heard the word “community” used frequently with a kind of idealistic fervency. We encourage community at Warren Wilson. We espouse a system of shared governance. We craft “Community Meetings” to help students […]

17
August

Rotating Content - Do It Right

When engaging in the conversation between media and audience that instills the sense of your brand, trying to boil it down to a memorable and effective home page can be daunting. This is especially true of colleges and universities, which have so many faces and audiences to represent. When faced with choosing that […]