12
October
By: Morgan | Categories: Branding, Higher Education, Marketing | 2 Comments »
I’ve just gotten out of the first full day of sessions. I feel beaten. I wonder if the hotel would frown if I carried this nice desk chair from my room down the elevator to the conference area for tomorrow? Sitting in a hard little chair all day has near killed me.
Anyhow, [...]
11
October
By: Morgan | Categories: Branding, Marketing | 2 Comments »
I’m laying out of the lunch session on podcasting to charge some batteries (literally and figuratively) and because I don’t think that medium is appropriate for Warren Wilson at this time. While the camera phone and PDA are getting juiced up, I’m going to give you a quick report on the beginning of the [...]
11
October
By: Morgan | Categories: Branding, Design, Higher Education, Marketing | 4 Comments »
This is my report on “Breaking the Frame of Web Design” Presented by Fritz McDonald.
Fritz is the Creative Director at Stamats. He supervises web and print designers as well as writers. His ideas regarding breaking out of the web design “frame” are influenced in part by author Brendan Dawes.
(Fritz McDonald begins his talk.)
After [...]
9
October
By: Morgan | Categories: Marketing | Add a Comment »
Tomorrow I’m flying to Philadelphia to attend the Stamats’ Generating Successful Interactive Marketing Strategies Conference (that’s quite a mouthful). I’ve attended two previous conferences put on by a somewhat similar organization–Carnegie Communications, but this will be my first event with Stamats. I’m hoping that it’s a worthwhile experience. I’m passing up going to [...]
29
August
By: Morgan | Categories: Branding, Higher Education, Marketing | Add a Comment »
If you work at a college or university on the socially liberal end of the student spectrum, you may have heard the word “community” used frequently with a kind of idealistic fervency. We encourage community at Warren Wilson. We espouse a system of shared governance. We craft “Community Meetings” to help students [...]
17
August
By: Morgan | Categories: Design, Higher Education, Marketing | Add a Comment »
When engaging in the conversation between media and audience that instills the sense of your brand, trying to boil it down to a memorable and effective home page can be daunting. This is especially true of colleges and universities, which have so many faces and audiences to represent. When faced with choosing that [...]
14
August
By: Morgan | Categories: Feature: Market Moment, Features, Marketing | 2 Comments »
It’s time once again for a “prospect market moment” in which we try and channel our inner millennial teenager. (Come on, stop screaming and sit down, it won’t be so bad.)
Okay, so I’ve got this really terrible great musical medley of internet memes. It’s precisely the sort of thing you’d find linked from [...]
11
August
By: Morgan | Categories: Design, Marketing | Add a Comment »
I’m in a redesigning mood. Last night I started getting that itchy, driven feeling. It means that I know that the current Warren Wilson website does not represent my best work. I know that, very likely, my best work will verge too closely on some edge of artsy that isn’t going to [...]
9
August
By: Morgan | Categories: Electronic Culture, Higher Education, Marketing | Add a Comment »
The results are in for the web usage survey circulated to current students and incoming freshman here at Warren Wilson.
Social Networks, especially MySpace and Facebook, are in
Outside social networks, students aren’t interested in web-based community
iPods and MP3 players are definitely in, but for music
Blogs, Podcasts, and RSS are out (in the case of RSS – [...]
7
August
By: Morgan | Categories: Higher Education, Marketing | Add a Comment »
By way of introduction, this blog has been created in the wake of attending the EduWeb Conference in Baltimore. It was the first conference I have attended where I met my professional peers, and I came away with this amazing, empowering since of community. “Oh my,” I thought “there are others afloat in [...]