17
May
By: Morgan | Categories: Personal | 4 Responses »
I am taking a hiatus for the remainder of the summer to finish some hulking, be-fanged programming projects. Once those are complete, I am going to “take off the training wheels” on erelevant–redesign and revision it around a broader central theme. It will be less personal, less inflammatory and more topical and content-oriented. See you in the Fall!
30
March
By: Morgan | Categories: Marketing | 1 Response »
When Time magazine named “You” as its person of the year in 2006, it was a ham-handed attempt to salute “user-generated content” as the driving force behind Web 2.0. Last year MySpace and YouTube commanded $580 million and $1.6 billion, respectively, because regular folks participate in the grand techno-democratic experiment, baring their souls to the mindhive, each confessional post or exploding-Mentos video a bid for attention and celebrity. But there’s a curious thing about the new Internet fame generators: The most wildly successful clips often feature unwilling participants. According to research by the Viral Factory, a marketing firm that specializes in viral videos, four of the top 10 most-watched online videos ever feature private or semi-private moments that were, like Aminrazavi’s performance at the beach, never intended for a wide audience. Their protagonists are, by and large, regular people who woke up one morning to find that their lowest moments had been caught on camera and distributed to the snickering online hordes.
If you’re not careful, you could be next.
A very interesting article from RADAR magazine. Puts the power of virals in perspective while exploring their unintended consequences.